Which of the Following Is a Benefit of Multichannel Promotional

question 125

Multiple Choice

Which of the following is a benefit of multichannel promotional strategies that blend traditional promotional activities with online buzz building activities?

• A)Online buzz building activities are clearly effective.
• B)Marketers have more opportunities to convert customers.
• C)Marketers can more easily control the brand message.
• D)It is easy to measure the results of online buzz building activities.
• E)Budgeting for mutlichannel strategies is more straightforward than for single channel strategies.

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Definitions:

Drones

Unmanned aerial vehicles (UAVs) used for various purposes, including surveillance, delivery, and recreational uses.

Average Fixed Costs

Production expenses that stay the same, independent of output levels, divided by the number of units produced.

Drones

Unmanned aerial vehicles (UAVs) that are either operated by remote control or autonomously by computers.

Total Variable

The total of all variable costs associateed with the production of goods or services.