The Background for a Benadryl Allergy Medication Ad Appearing in the Magazine

question 39

Essay

The background for a Benadryl allergy medication ad appearing in the magazine Better Homes and Gardens shows green grass and lovely flowers.The headline states "Benadryl is 54 percent more effective than the leading prescription." At the bottom of the ad,in small print,is an explanation of how the effectiveness of Benadryl was determined.The ad also shows a package of Benadryl so consumers can easily recognize it at the store.Identify the different components of the communication model for this advertisement.

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Definitions:

Hoarding

A compulsive disorder characterized by the inability to throw away unneeded possessions (such as trash).

Adaptive Fear

A beneficial form of fear that helps individuals avoid dangerous situations.

Maladaptive Anxiety

A form of anxiety that is excessive, irrational, and interferes with daily functioning.

Generalized Anxiety Disorder

a chronic disorder characterized by excessive, long-lasting anxiety and worry about nonspecific life events, objects, and situations.