In Which of the Following Situations Would Personal Selling Be

question 145

Multiple Choice

In which of the following situations would personal selling be the LEAST cost-effective choice?

• A) a manufacturer selling a line of running shoes to a chain of department stores
• B) an automobile dealer selling luxury cars
• C) a real estate agent selling a home
• D) a chain of supermarkets selling convenience products
• E) a computer systems firm selling hardware and software to a large business

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Definitions:

Cued Recall

A memory retrieval process in which cues are given to elicit the recall of information, enhancing the ability to remember previously learned material.

Tip-Of-The-Tongue Phenomenon

The experience of feeling certain that one knows a word or name, yet being unable to recall it at the moment, often accompanied by a strong sense of imminent retrieval.

Partial Recall Phenomenon

The ability to remember a portion of an experience or information, but not the totality, often influenced by psychological factors and retrieval cues.

Classical Conditioning

A conditioning method where two stimuli are paired together repeatedly; a response that initially occurs in response to the second stimulus eventually occurs in response to the first stimulus.