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What Are the Basic Differences Between Sales Promotion and Advertising

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What are the basic differences between sales promotion and advertising?


Definitions:

Behaviour

The manner in which an individual acts or conducts themselves, especially towards others.

Personal Integrity

The quality of being honest and having strong moral principles that one refuses to violate.

Leadership

The act of guiding or directing a group towards achieving a goal.

Followers

Individuals who accept the guidance, direction, or leadership of another, often within the context of an organizational setting or movement.

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