Explain How and Why a Marketer Might Use Crowdsourcing

question 111

Essay

Explain how and why a marketer might use crowdsourcing.

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Definitions:

Capital Gains Yield

The percentage change in the market price of an asset over a period, excluding dividends.

Shares

Shares represent units of ownership interest in a corporation or financial asset, providing a proportionate claim on its assets and profits.

Geometric Return

The average rate of return per period on an investment, calculated by taking the nth root of the total compounded return, where n is the number of periods.

Investment

The method of apportioning capital with the expectation of financial returns or earnings.