In the Market Segmentation Process,customer Needs,wants,and Demands Are Considered Segment

question 13

Multiple Choice

In the market segmentation process,customer needs,wants,and demands are considered segment ________.

• A) bases
• B) descriptors
• C) specializations
• D) psychographics

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Definitions:

Standard Normal

A normal distribution with a mean of 0 and a standard deviation of 1, used as a basis for comparison with other normal distributions.

Standard Deviation

A measure of the amount of variation or dispersion of a set of values; a low standard deviation indicates that the values tend to be close to the mean, whereas a high standard deviation indicates that the values are spread out over a wider range.

Mean

The average value of a set of numbers, calculated by dividing the sum of all the numbers by the count of numbers.

Normally Distributed

A statistical distribution that is uniform around its mean, highlighting that data points near the mean are more prevalent than ones at a greater distance.