In Which of the Following Situations Is a Niche Strategy

question 14

Multiple Choice

In which of the following situations is a niche strategy most common and successful?

• A) product differentiation and mass market
• B) cost leadership and mass market
• C) product differentiation and narrow market
• D) cost leadership and narrow market

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Definitions:

Type B Personality

A personality type characterized by a less competitive, more relaxed, and less stress-prone behavior pattern compared to Type A personality.

Power Motive

The inherent drive to influence or control others and to achieve a position of authority.

Impulsivity

A trait characterized by acting on a whim, displaying behavior characterized by little or no forethought, reflection, or consideration of the consequences.

Self-Control

The ability to regulate one's emotions, thoughts, and behaviors in the face of temptations and impulses.