A Company's First Step in Customer Relationship Management Should Be

question 12

Multiple Choice

A company's first step in customer relationship management should be to ________.

• A) correlate types of transactions
• B) collect customer touch point data
• C) rank customers by sales volume
• D) determine how to customize products

---

Definitions:

Collateral Promise

A secondary promise to answer for the debt or duty of another person in case that person fails to fulfill the obligation.

Guarantor

An individual or entity that agrees to be responsible for another's debt or performance under a contract if the original party fails to comply.

Statute of Frauds

A legal doctrine that requires certain types of contracts to be in writing and signed by all parties to be enforceable.

Statute of Frauds

A legal doctrine requiring certain contracts to be in writing to be legally enforceable.