Which Term Refers to the Net Present Value of Future

question 2

Multiple Choice

Which term refers to the net present value of future cash flows attributed to the customer relationship?

• A) customer loyalty
• B) customer retention
• C) customer attractiveness
• D) customer lifetime value

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Definitions:

Aggression Tolerance

Refers to the degree to which a person or system can endure aggressive behaviors or conditions without adverse effects.

Gender Equality

The state in which access to rights or opportunities is unaffected by gender, ensuring fairness among men and women.

Power Distance

A cultural dimension that describes the extent to which individuals in a society accept and expect that power is distributed unequally.

Future Orientation

The extent to which individuals or cultures prioritize and value actions or decisions that pertain to future outcomes and goals.