Target Market Selection Should Most Likely NOT Be Based on ________

question 12

Multiple Choice

Target market selection should most likely NOT be based on ________.

• A) segment rivalries
• B) strategic objectives
• C) core competences
• D) economies of scope

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Definitions:

Totality Quality Management

A management approach centered on quality, based on the participation of all members of an organization and aiming at long-term success through customer satisfaction, and benefits to all members of the organization and to society.

Price Discriminating

A pricing strategy where a company charges different prices for the same product or service to different customers, based on their willingness to pay.

Willingness to Pay

The maximum amount an individual is prepared to spend to purchase a good or service or to avoid something undesirable.

Elastic

Describes a situation where the quantity demanded or supplied responds significantly to changes in price.