Which of the Following Is a True Statement About the Rate

question 1

Multiple Choice

Which of the following is a true statement about the rate of diffusion?

• A) Costly innovations will diffuse more quickly in the market.
• B) Highly complex innovations are more quickly adopted by laggards.
• C) Customers are more likely to try a product if the price of change is low.
• D) News reports about new product innovations are more influential than inter-consumer communications.

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Definitions:

Equity

Represents the value of an ownership interest in a company, often expressed as share capital or stock, reflecting the residual interest in the assets of the entity after deducting liabilities.

Current Liabilities

Current liabilities are financial obligations a company owes and is expected to pay within one year or within its operating cycle, whichever is longer.

Private Placement

The sale of securities to a relatively small number of selected investors as a way of raising capital, not publicly offered in the open market.