6SecondAbs,an Abdominal Workout Device,runs an Infomercial That Lasts 30 Minutes

question 100

Multiple Choice

6SecondAbs,an abdominal workout device,runs an infomercial that lasts 30 minutes and demonstrates the benefits of the product.The infomercial claims that users of the product can reduce their waist and lose one size in a week when following the 6secondAbs workout plan.Viewers can call the 1-800 number provided in the infomercial to purchase the product directly.To stimulate a sale immediately,the infomercial offers several incentives,such as a lower price and additional products,if consumers call in the "next 30 minutes." Which type of advertising is this?

• A)retail
• B)local
• C)public service
• D)direct response
• E)institutional

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Definitions:

Operant Conditioning

A procedure in learning where the level of a particular behavior is tailored by means of encouragement or correction.

Voluntary Response

A behavioral or physical reaction that occurs as a result of a voluntary action in response to a stimulus.

Secondary Reinforcers

Stimuli that become reinforcing through their association with primary reinforcers; they do not satisfy biological needs but are learned, such as money or praise.

Primary Reinforcers

Fundamental stimuli that satisfy basic survival needs and are innately satisfying without prior learning.