How a Brand Is Different and Superior in Some Way

question 140

Multiple Choice

How a brand is different and superior in some way is referred to as ________.

• A) brand parity
• B) brand equity
• C) competitive advantage
• D) psychological pricing
• E) brand meaning

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Definitions:

Equivalent Ratio

A proportion that demonstrates the equality between two ratios or fractions.

Ratio

A mathematical ratio defining how often one number is included in or includes another.

Unknown Quantity

A variable or value within a mathematical problem or equation that has not yet been determined or identified.

Proportion

A constituent, allotment, or figure regarded in context with its aggregate.