Which of the Following Best Explains Why Many Advertisements,particularly Television

question 121

Multiple Choice

Which of the following best explains why many advertisements,particularly television advertisements,are designed to be intrusive?

• A) Exposure cannot be achieved without intrusion.
• B) Intrusive ads are more likely to create synergy.
• C) The media environment is so cluttered that it is difficult to gain the audience's selective attention.
• D) Intrusive ads are more likely to arouse curiosity.
• E) Intrusive ads are more frequently associated with positive emotions.

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Definitions:

Government

The governing body of a nation, state, or community, responsible for the direction and administration of public policy and affairs.

Representative

An individual who is elected or chosen to speak, act, or make decisions on behalf of a group.

Manual Labor

Work that requires physical effort as opposed to mental work.

Emotional Labor

The process of managing feelings and expressions to fulfill the emotional requirements of a job or role, often in the service industry.