Refer to the Following Passage to Answer the Questions Below

question 18

Multiple Choice

Refer to the following passage to answer the questions below.
Johnson & Johnson manufactures health and beauty aid products under several brand names. The company sells its products to end consumers through retail stores such as grocery, drug, and discount stores. J&J employs a sales force that calls on intermediaries, such as wholesalers and retailers, and spends part of the promotion budget on trade deals to influence intermediaries to carry the company's brands. The remainder of J&J's promotion budget is spent on mass advertising and sales promotions, such as coupons, targeted toward consumers.
-Which promotion strategy is J&J pursuing?

• A) push
• B) zero channel
• C) direct
• D) pull
• E) push and pull

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Definitions:

Epiglottis

A leaf-shaped flap in the throat that prevents food and drink from entering the windpipe when swallowing.

Choanae

The two openings found at the back of the nasal cavity, leading into the throat, critical for breathing and speech.

Vocal Ligaments

Fibrous bands located within the larynx that vibrate to produce sound as air passes over them.

Vestibular Ligaments

Fibrous structures that support the vestibule of the ear, contributing to its stability and function.