Which Approach to Segmentation Divides People into Groups Based on Product

question 13

Multiple Choice

Which approach to segmentation divides people into groups based on product category and brand usage?

• A)demographic segmentation
• B)geographic segmentation
• C)psychographic segmentation
• D)benefit segmentation
• E)behavioral segmentation

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Definitions:

Latent Learning

Learning that occurs without obvious reinforcement and is not demonstrated until there is motivation to do so.

Unreinforced Learning

Learning that occurs without any specific feedback or reinforcement for responses or behaviors.

Extinction

Within psychology, the process where a conditioned response slowly diminishes and eventually ceases when the connection between the conditioned stimulus and the unconditioned stimulus is no longer made.

Instinctive Drift

The tendency of an animal to revert to instinctive behaviors that interfere with learned responses.