Examlex
Perfect Pizza is a local restaurant chain that has just launched an advertising campaign highlighting its new,expanded menu that includes healthier options.Advertisements are running in the local newspaper and on local radio stations.The ________ for this advertising campaign is to increase sales by 10% over the course of the month.
Topic Sentence
A sentence that expresses the main idea of the paragraph in which it occurs, clearly stating the topic to be discussed.
Passive Voice
Passive voice is a grammatical construction where the object of an action becomes the subject of the sentence, often used to focus on the action or to create a sense of ambiguity regarding the doer.
Persuasive Messages
Communications designed to influence the attitudes, beliefs, or actions of others through argumentation or appeal.
Bad-news Messages
Communications delivered to convey disappointing, unfavorable, or negative information to recipients.
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