Read the Following Scenario and Then Answer the Questions That

question 12

Essay

Read the following scenario and then answer the questions that follow.
A recent article in the Wall Street Journal described how the next "Pepsi Generation" likely will be drinking diet cola. Pepsi recently learned that one-third of teens were diet soda drinkers and that teens start drinking diet soft drinks at a very early age. However, Pepsi also acknowledged that a substantial portion of young people don't consider diet sodas cool, particularly men. The chief marketing officer for Pepsi-Cola North America was quoted as saying, "We are treating Diet Pepsi as the flagship brand. . . . It's a big step for us." Indeed, this is a major break with the traditional soft-drink market, where the sugar-sweetened version of Pepsi still dominates in market share. However, with concerns of rising obesity and schools cutting back on sugar-sweetened drinks in vending machines, soft-drink manufacturers, like Pepsi, are responding with increased marketing of their diet soft drinks. As part of this new change in focus, Diet Pepsi will be marketed as a hip, cool brand for everyone, including teenagers and baby boomers. Meanwhile, the article stated that Pepsi is narrowing its sales pitch for regular Pepsi-Cola to "soda drinkers younger than 25, Latinos, African-Americans, and sports fans."
-The article also noted that a substantial portion of young people don't consider diet sodas cool,particularly men.What is Pepsi trying to accomplish with its increased effort to reach these consumers?

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Definitions:

Biological Predisposed

Refers to a natural inclination or tendency in individuals to develop certain characteristics or disorders based on genetic factors.

Survival Associations

Connections or relationships built on the necessity to support life or existence under challenging conditions.

Taste Aversion

A learned aversion or negative reaction to a particular taste after a bad experience, such as illness, associated with that flavor.

Taste Aversion

A learned aversion to eating a particular food, developed after it has been associated with an unpleasant reaction.