The Advertising Agency Team Members Used Research to Help Develop

question 49

Multiple Choice

The advertising agency team members used research to help develop the message strategy.They conducted in-depth interviews with several women who were representative of the client's target market and asked them to evaluate the relative power of various creative ideas.This type of research is known as ________.

• A)consumer insight research
• B)ethnographic research
• C)semiotic analysis
• D)concept testing
• E)copy testing

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Definitions:

Buying Patterns

The habits or tendencies of consumers in acquiring goods or services, which can reveal preferences and frequency.

Clothing Products

Items designed to be worn by individuals, ranging from everyday wear to specialty garments such as athletic or formal wear.

Coppertone's Product Innovations

Innovations by Coppertone typically relate to advancements in sunscreen and suncare products, aiming to improve effectiveness and user experience.

Sunscreen for Babies

Specialized sunscreen formulated to protect babies' sensitive skin from the harmful effects of ultraviolet radiation, with higher SPF and gentle ingredients.