Marketers Sometimes Ask Consumers to Record Their Activities and Thoughts

question 139

Multiple Choice

Marketers sometimes ask consumers to record their activities and thoughts through the use of ________.

• A)surveys
• B)focus groups
• C)diaries
• D)monitors
• E)purpose-driven games

---

Definitions:

Psychological Contract

Refers to the unwritten set of expectations between an employer and employee regarding mutual obligations.

Reciprocal Obligations

Mutual expectations or duties that are shared between individuals, groups, or organizations, often based on agreements or societal norms.

Explicit Agreement

A clearly defined and articulated agreement between parties, potentially including contractual elements, that details specific terms and conditions.

Uncertainty Reduction Theory

A communication theory focusing on how individuals seek information to reduce uncertainties about others in initial interactions or unfamiliar situations.