________ Is Found Where the Product Has a Strong Feature

question 47

Multiple Choice

________ is found where the product has a strong feature in an area that is important to the target and in which the competition is weaker.

• A)Position
• B)Competitive advantage
• C)Differentiation
• D)Segmentation
• E)Brand equity

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Definitions:

Rehearsal

A cognitive process involving the repetition of information to facilitate its encoding and store it in long-term memory.

Chunking

A strategy for improving memory by organizing items into conceptually manageable and meaningful groups or “chunks.”

Engram

The hypothetical physical unit of storage of a memory in the brain.

Limbic System

A group of interconnected structures in the brain involved in emotions, motivation, behavior, and various autonomic functions.