Refer to the Following Passage to Answer the Questions Below

question 38

Essay

Refer to the following passage to answer the questions below.
Bob works at a major advertising agency, and his job entails understanding the meaning of the client's brand and the target audience's relationship to the brand. He must also articulate communication strategies, prepare a creative brief based on an understanding of the consumer and the brand, and finally, evaluate the effectiveness of the communication in terms of how the target reacts to it.
-For one of the agency's clients,Bob is involved in assisting the team in crafting a position by identifying features of the company's brand as well as the competition's brand to determine where the brand has an advantage over its competitors.Name and describe a technique Bob can use to help structure this analysis.

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Definitions:

Universal Laws

Fundamental principles or rules that are believed to pertain to everything and are used to explain or predict phenomena across various domains.

Individual Differences

Variabilities or disparities among individuals in behavior, emotion, and cognition which make each person unique from others.

Genetic Factors

Attributes or characteristics influenced by genes inherited from parents, affecting traits such as appearance, health, and behavior.

Motivation

The processes that energize, direct, and sustain behavior towards achieving a goal.