In Marketing Communication,using an Idea That Someone Else Has Originated

question 60

Multiple Choice

In marketing communication,using an idea that someone else has originated is known as ________ advertising.

• A)duplicate
• B)left-brain
• C)copycat
• D)right-brain
• E)divergent

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Definitions:

Price Ranges

The spread between the lowest and highest price at which a good or service is sold in a market.

Price Elasticity

A calculation that shows the impact of price changes on the quantity of a good that is demanded.

Price Increase

A rise in the cost of goods or services, affecting the purchasing power of consumers.

Widgets

A generic term often used to refer to any hypothetical manufactured good or product.