________ Includes All Elements That Readers See in Their Initial

question 6

Multiple Choice

________ includes all elements that readers see in their initial scanning; these elements are set in larger type size than other elements of a print ad.

• A) Body copy
• B) Display copy
• C) Adese
• D) Brag-and-boast copy
• E) Visuals

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Definitions:

Buyers

Entities or groups that buy products or services for private consumption, for selling them again, or for creating other goods.

Tax Burden

The measure of taxation imposed on individuals, businesses, or goods, often expressed as a percentage of income or sales price.

Excise Tax

A tax levied on specific goods, services, or transactions, often to discourage consumption or generate revenue for specific purposes.

Tax Revenue

The income that is gained by governments through taxation, which is used to fund public services and government obligations.