Tara Keegan Owns Live Well,a Small Chain of Health Stores

question 21

Multiple Choice

Tara Keegan owns Live Well,a small chain of health stores offering a variety of natural health products and related services.In order to implement integrated marketing communications,Tara has asked her marketing communications director to ensure that each contact point deliver a ________ message to consumers about the company.

• A) creative
• B) consistent
• C) interactive
• D) personalized
• E) direct

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Definitions:

Complex Adaptive Systems

Systems that are composed of interacting elements that adapt and evolve in response to changing conditions.

Organizational Change

The process through which organizations adapt or transform their structures, strategies, operations, or culture to deal with new challenges.

Autocratic

A leadership style characterized by individual control over all decisions and little input from group members.

Democratic Style

A leadership or decision-making style characterized by the inclusion of all members in the decision-making process, valuing equality and participation.