________ Work for a Specific Vehicle,such as a Magazine or Local

question 97

Multiple Choice

________ work for a specific vehicle,such as a magazine or local television station,with the objective of building the best possible argument to convince media planners to use the medium they represent.

• A)Media buyers
• B)Account planners
• C)Media researchers
• D)Media salespeople
• E)Media brokers

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Definitions:

Obligations

Duties or responsibilities imposed by law, contract, or moral imperatives, often requiring action or forbearance.

Frustrates Contract

Describes a situation where unforeseen events make the fulfillment of a contract impossible, excusing all parties from their obligations and terminating the contract.

Breach

A violation or infraction of a law, agreement, or set of rules.

Unforeseeable Loss

Losses that could not be predicted or expected under normal circumstances, often excluding them from contractual liability.