The Goal of Media Planning Is to ________

question 13

Multiple Choice

The goal of media planning is to ________.

• A)minimize impact and minimize cost
• B)maximize impact and minimize cost
• C)maximize impact and maximize cost
• D)maximize impact and stabilize cost
• E)stabilize impact and minimize cost

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Definitions:

Prefrontal Cortex

The front part of the frontal lobe responsible for complex cognitive behavior, decision making, and moderating social behavior.

Amygdala

A tiny brain structure that registers emotions, particularly fear and anxiety.

Growth Spurt

The relatively sudden and rapid physical growth that occurs during puberty. Each body part increases in size on a schedule: Weight usually precedes height, and growth of the limbs precedes growth of the torso.