Refer to the Following Passage to Answer the Questions Below

question 120

Multiple Choice

Refer to the following passage to answer the questions below.
Allison works in the media department of a large advertising agency. Her biggest client is P&G, a major manufacturer of consumer packaged goods that spends billions on consumer advertising every year. Allison is putting together a media plan for P&G using a variety of media vehicles.
-The bulk of P&G's television advertising is 30-second commercials that air nationwide during several different programs every day of the week.What type of television advertising is this?

• A) sponsorship
• B) participations
• C) spot announcements
• D) on-network syndication
• E) specialty television

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Definitions:

Albert Ellis

A psychologist and psychotherapist who founded Rational Emotive Behavior Therapy, a form of cognitive-behavioral therapy.

Therapist

A professional trained in the practice of treating psychological problems and mental health issues through various forms of therapy.

Psychoanalysis

A method of psychology and therapy developed by Sigmund Freud that emphasizes the importance of unconscious processes in understanding human behavior.

Unconscious

A part of the mind that is inaccessible to the conscious mind but affects behavior and emotions, according to psychoanalytic theory.