Refer to the Scenario Below to Answer the Questions That

question 150

Multiple Choice

Refer to the scenario below to answer the questions that follow.
Bob and Larry have taken their fly fishing equipment and accessory business, Flies-R-Us, to the Internet because they wanted to expand their business. However, they don't have much money to use conventional media to drive traffic to their site.
-To improve brand awareness,Bob and Larry decided to hire a media-relations specialist in hopes of getting coverage for Flies-R-Us in the media.The media-relations specialist wrote a feature story profiling Bob and Larry and their fly fishing equipment and then sent that story to her contacts at newspapers and special interest magazines.The article was picked up by Field & Stream,the popular sportsman magazine.By running the article,Field & Stream most likely provided Flies-R-Us with ________.

• A) word-of-mouth
• B) viral communication
• C) an implied third-party endorsement
• D) an opt-in strategy
• E) a customer referral

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Definitions:

Fixed-interval Schedule

A schedule of reinforcement where the first response is rewarded only after a specified amount of time has elapsed.

40-hour Work Week

The standard full-time working hours agreement, typically spread across five days of the week.

Paid

Receiving money or other forms of compensation in exchange for goods provided or services rendered.

Operant Conditioning

A method of learning that employs rewards and punishments for behavior, emphasizing the effects of consequences on behavior modification.