The Internet Has Created Large Numbers of ________ Where Customers

question 54

Multiple Choice

The Internet has created large numbers of ________ where customers who are connected by a favorite brand join together to discuss brand problems,solutions,and new uses among themselves.

• A) virtual communities
• B) social rooms
• C) social games
• D) corporate sites
• E) mini-blogs

Comprehend the function of data warehouses in managing marketing information.

Grasp the concept of data mining and its significance in discovering patterns in large data sets.

Understand the impact of artificial intelligence platforms on marketing data analysis and decision-making.

Distinguish between primary and secondary data and their relevance in marketing research.

---

Definitions:

Pioneering Product

The first of its kind product introduced to the market, often leading to a new category of goods.

Flighting Schedules

Flighting schedules are advertising strategies that involve alternating periods of heavy advertisements with periods of no advertising, used to optimize impact while controlling costs.

Snowboards

A type of equipment used for snowboarding, consisting of a board to which the rider's feet are attached with bindings, allowing them to slide down snow-covered slopes.

Buyer Turnover

The rate at which new customers purchase from a business while existing customers leave or stop purchasing.