The Idea Behind the Concept of Effective Frequency Is That

question 55

True/False

The idea behind the concept of effective frequency is that you add frequency to reach until you get to the level where people respond.

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Definitions:

Research Hypothesis

Statement regarding an expected or predicted relationship between variables.

Ordinal Variables

Variables that represent categories with a natural order or ranking, but where the distances between categories are not necessarily equal.

Spearman Rank-Order

A nonparametric measure of rank correlation that assesses how well the relationship between two variables can be described using a monotonic function.

Pearson Correlation

A measure of the linear correlation between two variables X and Y, giving a value between -1 and 1 which indicates the extent of their linear relationship.