Before Revising or Developing a New Public Relations Campaign for a New

question 131

Multiple Choice

Before revising or developing a new public relations campaign for a new client,Lakshmi is conducting formal background research to assess the internal and external public relations environment that affects the organization's audiences,objectives,competitors,and past results.She is doing this to ensure that the current campaign is on track and performing as intended.What does this scenario illustrate?

• A) communication audit
• B) SWOT analysis
• C) gap analysis
• D) situation analysis
• E) social monitoring

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Definitions:

Cognitive Therapy

A form of psychotherapy that focuses on changing unhelpful or unhealthy thought patterns.

Rational Response

A thought or action that is based on reason and logic, often as a counter to emotional or irrational reactions.

Psychodynamic Therapy

A therapeutic approach that emphasizes unconscious processes and past experiences in shaping current behavior and emotional states.

Virtual Reality

A simulated experience created with computer technology that can replicate or create an environment, immersing the user in a digital world.