While Print Media Audiences Are Measured in ________,Television Audiences Are

question 138

Multiple Choice

While print media audiences are measured in ________,television audiences are measured in ________.

• A)readership;exposure
• B)readership;circulation
• C)circulation;exposure
• D)circulation;coverage
• E)exposure;coverage

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Definitions:

Cost and Quality

The relationship between the expense of a product or service and its level of excellence or worth, often a key consideration in consumer purchasing decisions.

Minor-Points Close

A close in which the salesperson asks the prospect to make a low-risk decision on a minor element of a product.

Balance-Sheet Close

A sales technique where the salesperson presents a summary of the costs and benefits of a product or service to the customer, similar to a balance sheet in finance.