Which Calculation of Efficiency Is an Estimate of the Cost

question 10

Multiple Choice

Which calculation of efficiency is an estimate of the cost of getting 1,000 impressions?

• A)cost per point
• B)cost per thousand
• C)cost per impression
• D)brand development index
• E)category development index

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Definitions:

Services

Economic activities that provide intangible benefits or assistance to consumers, businesses, or other entities.

Quality of Conformance

The degree to which a product or service meets its design specifications and quality standards.

Design Specifications

Detailed descriptions of the materials, dimensions, and overall requirements necessary to construct or produce an item.

External Failure Costs

Costs incurred when a product or service fails to reach quality standards after being delivered to the customer, including returns, repairs, and lost sales.