Sam Is Developing a Media Plan for a Shoe Company

question 92

Multiple Choice

Sam is developing a media plan for a shoe company that just went national.What is his first step in developing the media plan?

• A)identifying the target audience
• B)creating a media strategy
• C)determining the reach and frequency of the plan
• D)creating media objectives
• E)determining what media to use

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Definitions:

Ball Bearings

Mechanical assemblies that consist of rolling spherical elements sandwiched between two rings, used to reduce friction and support radial and axial loads.

Radial

Pertaining to or arranged like rays, often used in reference to circular patterns or movements from the center outward.

Angular Contact

Referring to a type of bearing designed to support combined radial and axial loads with contact angles.

Ratchet Wheels

Wheels equipped with teeth that lock into place with each motion in one direction, allowing controlled movement.