Refer to the Passage Below to Answer the Questions That

question 43

Essay

Refer to the passage below to answer the questions that follow.
Kellogg's is a well-known manufacturer of breakfast cereals and several other products,such as Pop Tarts,Eggo waffles,and Fruity Snacks.Kellogg's has used Tony the Tiger on its Frosted Flakes box and promotional efforts for years.In fact,when Tony turned 50 years old,Kellogg's staged a big event to celebrate.The company also took the party on the road for the month,traveling to 30 cities in a bus painted with an image of Tony and offering fun activities for families.During that month,the price of the cereal was lowered to what the price was 50 years ago when Kellogg's first started selling it.Additionally,kids could go to Kelloggs.com and click on "Fun-K-Town" and play games with Kellogg's breakfast cereal characters such as Tony the Tiger.During the month of his birthday celebration,there was a special game in which kids could help Tony find his birthday presents.Although anyone could play a game with Tony,game pieces were placed in specially marked boxes,giving kids the chance to participate in the game at a higher level and win prizes.
-What type of public relations tool does the game at Kelloggs.com represent?

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Definitions:

Inventory Levels

The quantity of goods and materials a company holds in stock at a particular time.

Cash Disbursements

The actual cash payments made by a business, including expenses, investments, and debt payments.

Budgeted

The process of creating a financial plan for the anticipated revenues and expenses for a future period.

Zero-Based Budgeting

A budgeting method where all expenses for each new period are justified, starting from a "zero base," regardless of whether each budget is higher or lower than the previous one.