Consider the Following Magazine Media Schedule as You Answer the Questions

question 75

Multiple Choice

Consider the following magazine media schedule as you answer the questions below.

* Target population: 100,000
** those who did not read either of the other two magazines
-70% of Magazine A's readers are part of the target market for a certain advertiser.This percentage represents Magazine A's ________ for this advertiser.

• A) gross ratings points
• B) targeted reach
• C) average frequency
• D) effective frequency
• E) average reach

---

Definitions:

Aggression

A range of behaviors that can result in both physical and psychological harm to oneself, others, or objects in the environment.

Instinctive

Relating to or denoting behaviors that are innate and automatic, performed without being based on prior experience or external cues.

Learning

An ongoing process that involves gaining and modifying information, beliefs, and skills through experience, instruction, or practice.

Important Human Instinct

Innate, biological inclinations crucial for survival or reproduction, such as fear responses or parental protectiveness.