Refer to the passage and chart below to answer the questions that follow.
The Detroit Tigers' baseball season is about to kick off,and the owners want to advertise that fact in the Detroit metropolitan area.They will be using television,newspaper,and radio as part of their media mix.Below is one portion of their media plan.
-Calculate the cost per thousand (CPM)for CSI,the Detroit News,and WJBR,respectively.
Definitions:
Portfolio
A collection of financial investments, such as stocks, bonds, commodities, or real estate, held by an individual or institution.
Slope of the Budget Line
The rate at which a consumer can trade off one good for another while maintaining the same level of utility, representing the relative prices of two goods.
Risk
The possibility of loss, damage, or any other undesirable event.
Return
The profit or loss derived from an investment over a particular period, expressed either in percentage or absolute terms.
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