Consider the Following Magazine Media Schedule as You Answer the Questions

question 13

Multiple Choice

Consider the following magazine media schedule as you answer the questions below.
* Target population: 100,000
** those who did not read either of the other two magazines
-Some members of a certain advertiser's target market subscribe to all three magazines,so they would likely see each ad placed in each magazine.Other members of the audience,however,may not see the ads at all.The media planner for this advertiser has divided the total target audience into five sections and estimated how often members of each section will be exposed to the ad.This is called ________ analysis.

• A)frequency quintile distribution
• B)targeted cost per thousand
• C)reach plus frequency
• D)average frequency
• E)effective reach

---

Definitions:

Bonds

Fixed income investments where an investor loans money to an entity (corporate or governmental) that borrows the funds for a defined period at an interest rate.

Promissory Notes

Written promises to pay a specified sum of money to a certain entity on demand or at a defined future time.

Amortized Debt

A loan that is paid off over time through a series of fixed, regular payments that cover both principal and interest.

Creditors

Individuals or entities that loan money or extend credit, expecting to be repaid, often with interest.