Consider the Following Magazine Media Schedule as You Answer the Questions

question 39

Multiple Choice

Consider the following magazine media schedule as you answer the questions below.
* Target population: 100,000
** those who did not read either of the other two magazines
-What are the total gross rating points (GRPs) for this media plan,assuming that each magazine carries a weekly ad insertion for a total of four weeks?

• A)11
• B)22
• C)26.4
• D)44
• E)52.8

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