The Media and Non-Media Marketing Pressure Applied for a Predetermined,limited

question 1

Multiple Choice

The media and non-media marketing pressure applied for a predetermined,limited period of time at the level of consumer,retailer,or wholesaler in order to stimulate trial,increase consumer demand,or improve product availability is categorized as ________.

• A) advertising
• B) public relations
• C) sales promotion
• D) personal selling
• E) event sponsorship

---

Definitions:

Consumer Price

The price that end-users or consumers pay for goods or services, including taxes and distribution expenses.

More Elastic

Refers to a situation where the quantity demanded or supplied of a good or service is more sensitive to changes in price.

Municipal Swimming Pool

A public swimming facility maintained by a local government for the use of its residents.

Entrance Fees

Entrance fees are charges that individuals must pay to gain access to a facility, event, or organization.