The Process of Planning and Delivering Programs That Encourage Sales

question 25

Multiple Choice

The process of planning and delivering programs that encourage sales and contribute to customer satisfaction by providing communication that addresses the needs and wants of consumers is called ________.

• A) marketing public relations
• B) consumer public relations
• C) recruitment
• D) public affairs
• E) issue management

Understand and calculate the net present value (NPV) of an investment.

Grasp the importance of the internal rate of return (IRR) and its role in investment decisions.

Analyze production capacity and determine the most profitable production and sales mix.

Calculate and understand the concept of break-even time (BET) in investment decisions.

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Definitions:

Quantitative Technique

refers to mathematical models, statistical methods, and computational algorithms used to analyze numerical data, allowing for decision making based on quantitative information.

Break-even Analysis

An examination to determine the point at which revenue received equals the costs associated with receiving the revenue, indicating no net loss or gain.

Total Revenues

Total revenues refer to the sum of all income generated by a business from its sales or services before any expenses are subtracted.

Territory Analysis Software

Digital tools designed to help businesses analyze and manage their sales territories, including customer distribution, sales potential, and resource allocation.