What Is the First Step in the Direct-Marketing Process

question 116

Multiple Choice

What is the first step in the direct-marketing process?

• A) objectives and strategy
• B) the offer
• C) customer ordering
• D) fulfillment and customer follow-up
• E) relationship building

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Definitions:

Concurrent Control

A management method that involves monitoring and adjusting ongoing activities and processes to meet desired standards in real-time.

TQM Principle

Total Quality Management principles focus on long-term success through customer satisfaction, involving all members of an organization in improving processes, products, and services.

Do it Right

A principle emphasizing the importance of performing tasks correctly and efficiently to achieve desired outcomes.

Continuous Improvement

Continuous improvement is an ongoing effort to enhance products, services, or processes, often involving incremental and breakthrough improvements.