Usually the Go/no-Go Decision for a Sales Promotion Is Based

question 134

Multiple Choice

Usually the go/no-go decision for a sales promotion is based on the ________.

• A) creativity of the program
• B) expected ROI of the program
• C) quality of available premiums
• D) number of channel members
• E) level of product parity

Recognize the significance of the scale of measurement in choosing the correct statistical test for analysis.

Apply knowledge of statistical tests to examine relationships between variables.

Understand the concept of fixed and variable costs and their implications in short and long run decisions.

Analyze the principle of diminishing and negative returns and its effect on production.

---

Definitions:

Constitutional Right

A privilege or freedom ensured by a country's constitution, protecting individuals against government infringement.

Exclusionary Rule

A legal principle in the United States that prevents the government from using evidence gathered in violation of the Constitution in court.

Mapp

Relates to Mapp v. Ohio, a landmark Supreme Court case decided in 1961 that established the rule excluding illegally obtained evidence from being used in court under the Fourth Amendment.

Levels of Government

The division of government responsibilities into distinct branches (local, state, and federal) to prevent any one branch from exercising the core functions of another.