Direct-Marketing Messages Are Constantly Being Measured,enabling Direct Marketers to Learn

question 98

True/False

Direct-marketing messages are constantly being measured,enabling direct marketers to learn what works and modify future campaigns based on results.

---

Definitions:

Grammar

The set of structural rules governing the composition of clauses, phrases, and words in any given natural language.

Surface Structure

In linguistics, the term refers to the literal arrangement of words in a sentence, as contrasted with the deeper meaning (deep structure) conveyed by the sentence.

Assign Meaning

The mental process of attributing value or significance to stimuli, experiences, or symbols.

Morphemes

The tiniest units of grammar within a language that bear semantic value.