Which of the Following Is NOT a Basic Concept of IMC

question 39

Multiple Choice

Which of the following is NOT a basic concept of IMC?

• A)Strategic consistency drives synergy.
• B)Stakeholders overlap and so do their messages.
• C)External brand integration requires internal integration.
• D)Brand value drives brand relationships.
• E)People automatically integrate brand messages and experiences.

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Definitions:

Perpetual Inventory System

A financial recording technique that immediately documents inventory sales or acquisitions through computerized point-of-sale systems and software for managing enterprise assets.

Administrative Expenses

The costs related to the general administration of a business, such as salaries of senior executives, accounting, human resources, and information technology.

President's Salaries

Compensation or wage paid to the president of a company, often reflecting their role's responsibility and level of professional experience.

Depreciation

The planned allocation of a physical asset's cost over the time it remains useful.