What Is the First Step in the Direct-Marketing Process

question 116

Multiple Choice

What is the first step in the direct-marketing process?

• A) objectives and strategy
• B) the offer
• C) customer ordering
• D) fulfillment and customer follow-up
• E) relationship building

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Definitions:

Sampling Error

The difference between the population parameter and the sample statistic due to chance variation in selecting a sample.

Nonsampling Error

Errors not related to the act of selecting a sample from the population but can occur during data collection, recording, or analysis stages.

Measurement Error

Nonsampling error that results from the incorrect measurement of the population characteristic of interest.

Big Data

Refers to extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.