Reaching Wide Audiences Through Mass Media,acquiring New Customers,establishing Brand Image

question 16

Multiple Choice

Reaching wide audiences through mass media,acquiring new customers,establishing brand image and personality,and defining brand position are all objectives for the IMC tool of ________.

• A) advertising
• B) public relations
• C) trade sales promotion
• D) point-of-purchase
• E) packaging

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Definitions:

Evaluation Phase

A stage in a process where performance is assessed, outcomes are measured, and effectiveness is evaluated for future improvement.

Strategic Marketing Process

A structured approach organizations use to plan, execute, and manage their marketing strategies aimed at achieving competitive advantage and meeting consumer needs.

Marketing Program

An organized strategy that combines various promotional tools and activities to achieve specific marketing objectives.

Evaluation Phase

A stage in the consumer decision-making process where alternatives are assessed and judged leading to a purchase decision.