Media Planners Operate with Computer Models of ________ That Are

question 143

Multiple Choice

Media planners operate with computer models of ________ that are used in decisions about media selection,scheduling,and weights (amount of budget) .

• A) animatics
• B) media efficiency
• C) heuristics
• D) media optimization
• E) wave analysis

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Definitions:

Prozac

A brand name for fluoxetine, a selective serotonin reuptake inhibitor (SSRI) used to treat depression, obsessive-compulsive disorder, and other conditions.

Depression

A psychological condition marked by a consistently low mood or a lack of enjoyment in activities, leading to substantial difficulties in everyday functioning.

Psychiatrist

Psychiatrist is a medical doctor specializing in the diagnosis, treatment, and prevention of mental, emotional, and behavioral disorders, including prescribing medications.

Distraction Technique

A psychological method used to divert an individual's attention away from negative or distressing thoughts or feelings.