Direct Marketers Have Identified the Criteria of Recency,frequency,and Monetary to Predict

question 20

Multiple Choice

Direct marketers have identified the criteria of recency,frequency,and monetary to predict who will most likely ________.

• A) respond negatively to direct-marketing
• B) have the most purchasing power
• C) stop purchasing
• D) repurchase
• E) recommend to a friend

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Definitions:

Direct Pay

The monetary compensation received by employees for their work, including wages, salaries, bonuses, and commissions.

Competitive Pressure

The influence and constraints exerted by competition within a market, which force companies to continuously improve.

Indirect Pay

Employee compensation that includes non-monetary benefits such as health insurance, retirement plans, and paid time off, rather than direct cash payments.

Hour Worked

A measurement of labor contributing to the production of goods and services, calculated as the amount of time an employee spends on work activities.